Smart Campaigns: How To Analyse Google Ad Performance? Regularly monitoring and analysing the performance of your Google Ads is one...

Even if small businesses are just starting their year, especially in their practice of marketing, Google’s organizational structure for local...

Stories are the latest video marketing trend. Described as snackable tap-through mobile video content, stories were first introduced on the...

Marketing gurus have been debating whether to engage in content creation for Google or social media for a long time....

This is a common question we get from our clients: ‘Which one do you think works the best for us:...

What is SEO & Organic Search? Organic search results refer to the websites ranking on a search engine that is...

Understanding keyword match types is pivotal to a successful Google AdWords campaign. Match types give marketers the ability to control...

Voice search is a recent technology that allows you to make online searches using voice prompts. Although it has been...

Scott Spencer, VP of product management, ads privacy and safety at Google, informs the steps the company is taking to...

Responsive Web Design Having a good web designer is essential. Good website designs, especially in our smartphone-driven media age, are...