Smart Campaigns: How To Analyse Google Ad Performance? Regularly monitoring and analysing the performance of your Google Ads is one of the most crucial aspects of managing a successful campaign. The analysis allows you to react and optimise the performance of your ads. When setting up a campaign, it is essential to use analysis functions
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Even if small businesses are just starting their year, especially in their practice of marketing, Google’s organizational structure for local search strategies still tend to emphasize its future conversations about local search while disregarding its former conversations. While it might feel as if local SEO snuck in the back door, studies show that the growing
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Stories are the latest video marketing trend. Described as snackable tap-through mobile video content, stories were first introduced on the social media platform Snapchat in 2017. Since then, the stories feature has appeared across multiple platforms, with many brands hopping on the bandwagon. But this format isn’t just for social media – Google introduced its
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Marketing gurus have been debating whether to engage in content creation for Google or social media for a long time. Most businesses use SEO firms to help them grow their businesses through content marketing, but often overlook the power of social media. Some firms, on the other hand, rely only on social media to expand
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What is SEO & Organic Search? Organic search results refer to the websites ranking on a search engine that is listed freely. The “terms” used when conducting a search are called “keywords”. Unlike the Google search results that are listed with “Ad” that appear at the top and bottom of search results and queries, organic
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Understanding keyword match types is pivotal to a successful Google AdWords campaign. Match types give marketers the ability to control how relevant a search term has to be to match their keyword and activate their ad. There are four different match types in Google AdWords: broad match, broad match modifier (BMM), exact and phrase match
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Voice search is a recent technology that allows you to make online searches using voice prompts. Although it has been developed for over 11 years, it has only recently become a mainstream technology. It is estimated that voice search usage will increase to 50% in 2020. It is vital, therefore, for you to optimize your business
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Scott Spencer, VP of product management, ads privacy and safety at Google, informs the steps the company is taking to preserve the integrity of the ads on our platforms. An earlier version of this article appeared on the Keyword blog. People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the
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Responsive Web Design Having a good web designer is essential. Good website designs, especially in our smartphone-driven media age, are essential to getting more traffic, better user retention, and increased conversions for businesses. It is not enough these days to have a “one website design fits all” mentality. Given that there a multitude of platforms
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