Google Smart Campaigns: Tips For Writing Great Ads

Google Smart Campaigns: Tips For Writing Great Ads

As the leading search engine, Google AdWords provides several ad formats you can use to entice your audience into buying your products.

Comprehending the Google ad space and writing copy for ads can take quite a bit of time to do so. There are already so many ways of writing your Google ad copy and with Google occasionally updating its rules and regulations, you will face some even tougher adjustments when it comes to the best Google ad format. This article will help to simplify the process and discuss a few variables for your campaign’s success.

If you’re looking for in-depth experience and noticeable results get in touch with our Google AdWords Agency for complete Google Ad management and optimisation.

Here are the basics of what a Google text ad consists of:

Display URL – The display URL used in your ad is displayed above the headline. When people search on Google and click on your ad you want them to meet an effective page structure.

Headline Text – This is the most noticeable part of your ad displayed in blue. You should ensure it includes keyword phrases of your products or services.

Description Text – The description is where you should begin describing the most key elements about your product or services. Attract more clicks by including calls to actions (CTAs) in the description field.

Here Are 5 Ways to Create Effective Google Text Ads:

1. Optimise Headlines

The headline is the part in your ad that would attract your visitor’s attention straight away. Careful consideration should be paid to what keywords you choose to put in place. Before deciding on the final headline, think of what would grab your audience’s attention.

Your potential buyers are actively searching for solutions. Your ad needs to address its target audience’s pain points so people can find easy solutions to their problems.

It may also be a good idea to include numbers in your headlines. Naturally “50% off” sounds like a deal that would attract attention.

2. Use Calls-to-Action (CTAs)

When it comes to your CTAs you want to make sure it reflects how you want prospects to interact when clicking on your ads. Make sure your ad has a clearly defined call-to-action. For instance, do you want them to sign up for a service, submit a form, buy your product, or contact you directly? Your customer will have a better understanding of what to expect and can be persuaded to interact in a way that supports your goals.

3. Using Ad Extensions

Google AdWords has some noteworthy extension options to adjust your text ad performance. Depending on your objective, you can select your extensions based on your primary goals. Here are a few options you can implement depending on your industry and goals.
Location Extensions – Encourage users to visit your business in an appealing way. You can link your Google business page, include photos of your business as well as add a call button and directions to get there.
Sitelink Extensions – Sitelink extensions take people to specific pages on your website. When someone clicks or taps on your links, they go directly to a link that interests them.
Callout Extensions – Callout extensions are used to promote unique offers to potential customers. When they view your ads, customers can get detailed information on both your business, products and services. This can include offers such as free shipping or 24-hour support.
There are many more extension options that can be explored depending on your goals. Take note that not all extensions will show up, at times it will depend on the users’ device and browser compatibility.

4. A/B Testing

Creating ads isn’t always easy, you might have to go through a few failures before developing a successfully converting ad. Since Google and users can be unpredictable you can experiment with any ad format anytime. This gives you a chance to experiment with ads until finding what works best for your business.
A/B testing is critical in almost every section of effective digital marketing. It allows you to apply different strategies, being creative and figuring out which words or phrases, have the most impact capturing attention.
Success is often achieved when running different ad copies to analyse the response of different users. By writing multiple ad copies and optimising your ad according to your audience’s preferences and clicks. It is one of the proven ways in maximizing your ad performance and increase targeted traffic.

5. Competitor Analysis

The advertising landscape can feel like a fight at times and there is nothing wrong with investigating your competitors and trying to get the upper hand. Start by spotting the characteristics of your competitors’ ad copy, such as the keywords they bid on. Analyse these arranging an ad to produce better results.

Needless to say, an effective ad must showcase the benefits for users. You should highlight anything unique or special about your product/service in your ad copy. Emphasize your value and beat the competition.

Final Thoughts

With Google AdWords, creating compelling ads can help your business acquire new customers and maximise sales. All campaigns have the ability to be successful, regardless of your budget or industry; especially with assistance from a skilled PPC Agency. Use the tips we covered to create a successful Google Ad Campaign that drives clicks and converts leads, always remembering to enhance and adjust as you go.


 Optimise Headlines •
Use Calls-to-Action (CTAs) •
Using Ad Extensions •
A/B Testing •
Competitor Analysis

Google ad agency working on mobile screen

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