The most popular social media site in America may be changing, and it’s not because of Twitter or Instagram. YouTube has been gaining more users than Facebook every year with an estimated 22 billion visits per month which places them right behind Google when considering global internet traffic expected by marketers at 82%. YouTube is
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Video has fast become the go-to content format for individuals evaluating products or services before purchasing them as digital marketing has progressed. Videos can be used to educate, entertain, and engage viewers, ultimately leading to conversions. Video appeals to a wide range of consumers, including YouTube’s 2.74 billion monthly active users. Despite its overcrowding, YouTube
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Over the past 15 years, YouTube has become an internet staple. In fact, it’s now known as the second largest search engine behind Google. As a result, YouTube offers nearly limitless value to businesses and digital marketers. Aside from creating and sharing video content, the platform also offers a variety of digital advertising options. According
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Now that YouTube is the second most popular search engine and YouTube videos appear in Google search results, the value of having videos on YouTube to reach more customers online is tremendous. But it’s not enough just to create engaging videos; you have to optimize them for search, too, to ensure that more people can discover them online. What
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The coronavirus pandemic has companies of all sorts rethinking their live events strategy. Virtual events are a great back-up option, but there will be different implications worth considering, from setting your approach and choosing platforms to designing your set and building in opportunities for engagement. We know a lot of people are exploring taking their
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