How to Find a Profitable Niche in Affiliate Marketing Affiliate marketing currently exceeds $7 billion and is about to reach over $8 billion in spending. The majority of companies dabble with PPC affiliates to some capacity. Much of this comes from the power of word-of-mouth advertising. With affiliate programs becoming more popular, it can be
Continue reading »
What is an Ad group in Google Adwords? An Ad Group is a container for the keywords you’ve decided to use in your marketing campaigns. Ad groups assist in the creation of complete marketing campaigns that drive visitors to your brand and generate leads at a low cost. As a result, ad groups are one
Continue reading »
If you’re a business owner, you know that there’s nothing more annoying than hearing crickets. You may notice that your online orders are slowing down, that you aren’t receiving as many phone calls as you once did, and that you are having difficulty increasing the amount of customer interactions. If you want to get around
Continue reading »
After your lawnmower breaks, you head to the Google search bar to look up “new lawnmower,” and straight away, your eyes are drawn to a lawnmower ad at the top of the search results. The efficiency of Google paid search ads is demonstrated in the example above. Users typically don’t feel the need to scroll
Continue reading »
Marketing funds are sometimes tight in our new Covid-19 era. As a result, it’s critical to squeeze as many leads and sales as possible out of that budget by lowering your cost per lead. If you’re a marketing manager, these are some of the strategies your firm should use to maximise your return on investment.
Continue reading »
Does Google Ads work? Every advertiser has this question, and the solution isn’t as straightforward as you may assume. Without a doubt! Google Ads (previously Google AdWords) is great for attracting “ready to buy” leads and bringing you in-demand customers. Conversion rates are generally high, and a well-managed Google Ads campaign can generate sales to
Continue reading »
How to design a successful landing page for AdWords. When running an AdWords campaign, the page that users are sent to is very important. This is where landing pages come in. These standalone web pages play an important role in forming lasting impressions. Good landing page = good first impression and a higher chance of
Continue reading »
If you’ve read this blog for any length of time, you’ve heard me mention Bing Ads as an alternative to Google Adwords. …But why? Isn’t Google the god of search? Well, yes. With search results they rock. But Bing Ads really is an awesome alternative to Adwords. The Truth About Adwords First, you have to
Continue reading »
Understanding keyword match types is pivotal to a successful Google AdWords campaign. Match types give marketers the ability to control how relevant a search term has to be to match their keyword and activate their ad. There are four different match types in Google AdWords: broad match, broad match modifier (BMM), exact and phrase match
Continue reading »