Performance Max is a new option for businesses looking to improve their results across all Google Ads channels and inventory. Learn how to give your business a boost with Google Performance Max. Performance Max is a bid management solution that helps you optimise conversion goals in real-time and across channels. The innovative Smart Bidding feature drives more conversions by constantly adapting to user behaviour, while also saving time on manual bidding processes; pair that with a skilled digital marketing agency strategy and your business will see some serious results.
With Performance Max, advertisers can access all their Google Ads inventory from a single campaign. The goal-based type means that the performance ads will be more successful at finding converting customers across different channels like YouTube and Display, Search, Gmail, Google Maps and more.
Using Performance Max, you get all the benefits that Google’s automation technologies can provide. This includes bidding on keywords to reach your audience with relevant ads and creative content tailored towards them–as well as being able to optimise your budget based on various signals such as age or gender demographics.
Why Use Google Performance Max?
Performance Max campaigns are a great way for retailers and local marketers to access new ad inventory, including formats not currently available with Smart Shopping or Local Campaigns.
· Reach new audiences across Google’s network and channels.
· Simplify campaign management and optimisation.
· Find more converting customers
· Make accurate predictions about which ads, audiences, and creative combinations perform best.
· Drive performance based on goals.
When Should You Implement Google Performance Max?
When it comes to advertising and conversion goals, Performance Max is a good option. This program has been designed with specific objectives in mind. This includes driving online sales and leads or generating more traffic for your business’ website, among other things. You can also maximize the performance of your campaign and not be limited by which channel you appear on. This is also convenient for you to take advantage of access to all of Google’s advertising channels in one place.
With Google Ads automation, you can take advantage of machine learning to grow your business. You add your unique expertise, such as Budget, business goals, conversions measurements and more. Google automation will find potential customers based on your goals and serve the most appropriate ad, with the optimal bid, to maximize your campaign performance.
Performance Max uses machine learning models to optimise your placement and bids to boost conversions and value for your goals. For this to work effectively, you should provide important inputs like audience signals, customer data, high-quality text, images, and any video content that can use on ads to significantly improve the performance of your campaigns.
When you promote your business with Performance Max, not only can you reach more potential customers, but also drive-up conversions based exactly on your goals. Whether your goals are to increase online sales, generate more leads or offline growth our Google AdWords Agency can help you reach your PPC objectives. Take advantage of Google’s full range of advertising channels and inventory and get in touch with Finsbury Media to launch your campaign today.