Everyone uses Google on a regular basis. At this precise now, people are Googling themselves. This implies that your consumers are also Googling. Every strategy has its place in the world of digital marketing, and as always, YMMV. However, in an ever-changing world, breakthroughs in AI appear to be positioning the classic Google Ads pay-per-click
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After your lawnmower breaks, you head to the Google search bar to look up “new lawnmower,” and straight away, your eyes are drawn to a lawnmower ad at the top of the search results. The efficiency of Google paid search ads is demonstrated in the example above. Users typically don’t feel the need to scroll
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Marketing funds are sometimes tight in our new Covid-19 era. As a result, it’s critical to squeeze as many leads and sales as possible out of that budget by lowering your cost per lead. If you’re a marketing manager, these are some of the strategies your firm should use to maximise your return on investment.
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Does Google Ads work? Every advertiser has this question, and the solution isn’t as straightforward as you may assume. Without a doubt! Google Ads (previously Google AdWords) is great for attracting “ready to buy” leads and bringing you in-demand customers. Conversion rates are generally high, and a well-managed Google Ads campaign can generate sales to
Continue reading »How to design a successful landing page for AdWords. When running an AdWords campaign, the page that users are sent to is very important. This is where landing pages come in. These standalone web pages play an important role in forming lasting impressions. Good landing page = good first impression and a higher chance of
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